We aim to partner with brands and organisations that are actively engaged in promoting a healthy lifestyle, want to be associated with or have a passion for the sport and a proposition that can or will benefit our community. We want to build partnerships with organisations that are excited about the journey we have embarked on and feel intrigued to join us. We want to unite a group of reliable, trusted partners that can support our growth, want to engage and actively take part in creating and shaping a future together.

Morten Soerensen | Team Manager

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Sponsor and partnership engagements are often overlooked components when organisations and brand owners plan their marketing strategy. However engaging with a team can be a powerful tool to promote your business, enter new markets or when launching new products. In times with advertising overloads sport offers something unique and extremely valuable: real emotions. Combining your brand with real emotions will unlock opportunities to connect and engage your audience 1:1 with authenticity. Adding emotions to your strategy creates a buying power that helps your audience connect and identify with your brand in a new and powerful way.

We strongly believe that we can add power to your brand through our team. But partnering with us will also expand your reach and drive value through other measurements. Not limited to – but some business drivers worth mentioning are:

Partnering will help strengthen and establish trust in the community. Showing team support will allow the community to identify with your brand, align their perception and feel more comfortable giving your brand a fair go. Customers form positive opinions when businesses tie their brand to supporting initiatives and the return in reputation and growth is well wort it.

Every brand partnering with us will become part of a journey that will evolve through physical hard work on the road while being documented in the digital landscape via social media exposure and story telling. Through our daily updates in social medias, our blog and on onyvaracing.com we generate a large amount of exposure that include all our partners without expensive advertising costs associated. Every interaction generates brand awareness and a path into the homes of your potential customers.

Partnering with us will give you reach and visibility beyond social media, news and race updates. We will build a professional network of businesses sharing the same passion and values. We will enable cross collaboration and new partnerships in a non competing business environment and help spark ideas and create opportunities. We are building a network of partners that can support and share insights, participate and grow businesses together.

Traditional advertising is very one-sided. Partnering with us on the other hand open for direct engagement with your customers and give you the ability to personalise your brand, develop relationships and a deeper connection. Our team will provide a trusted platform enabling you to inspire the community with direct messaging on and off the bike. We offer flexibility and enable your business to use our team directly in your GTM and engagement strategy.

Partnering is a brilliant opportunity to create new loyal customers, referrals and brand ambassadors. We engage and connect in the community daily and put a direct spotlight on your products – adding power and making your brand stand out from the crowd and competitors. We can differentiate you products and help form an emotional connection leading to acquisition and brand loyalty.

While driving business is the motivation and incentive for most partnerships it is equally important for us that every partner joining our journey connect with our values and ways of thinking. Being excited and feeling intrigued should be the driver connecting the dots between you, our team and the community.

While we do try and build structure around our partnerships we also acknowledge that most brands and organisation have different needs that require some re-modelling to align expectations. Our base framework is simple and vary in 3 categories defined by the nature of the engagement and size of commitment. Below is a high-level overview. We happily share a detailed proposition on request.

MAIN PARTNER

We aim for 2-3 main partners that are willing to commit financially to secure our path forward. The key inclusion for the main partner is the naming or co-naming rights of the team, access to the team and races.

TITLE PARTNER

We aim for 6-10 title partners that are willing to commit financially and/or provide essential equipment or services for the team (ex. bikes, team cars, travel) The key inclusion for the title partners is logo placement on jersey/bibs, access to the team and races.

SUPPLY PARTNER

We aim for 20-30 supply partners to help provide the team all the essentials needed to be successful. Supply partners form an important and critical part of our team as the combined volume is huge. Supply partners include on and off bike equipment and professional services. The key inclusion for the supply partner is access to the team and races but mainly the promotional value and brand awareness leading to better and direct consumer engagement, perception management etc.

Morten Soerensen | Team Manager

Independent of the investment and support provided every partner is a highly valued partner. It is as a unified group we succeed on our journey to the podium. We win and we celebrate together.

Provide us your details and we will get back in touch. We appreciate your interest at this stage and look forward to connect.